So, I’ve started practicing a little bit more on Storify, trying to get the hang of all the different buttons and options on it, as well as learning how to filter the good social updates from the bad ones. I’m actually finding it more difficult than I thought! Trying to tailor my searches so that I only get tweets or updates relating to a certain part of a story is quite challenging… If I search anything too detailed, nothing is brought up, but if I just type in a single word or common phrase, I get hundreds.
I’m awaiting confirmation off my lecturer as to what I should do for my individual project. Originally, I wanted to do one Storify project that would be quite long and detailed, however, after looking at some of them on the site and trying to create some for myself, I’ve found that the shorter ones that include detailed ‘article style’ writing and tweets that are relevant to this (rather than random ones that don’t influence the story at all), seem to be better. If this is the case, I feel that I should focus on 3-4 stories, updating them over the month I have left before the hand-in date if anything new surfaces, rather than placing all my attention on one story. I think if I wait for a ‘big story’ or event that I would be constantly waiting around for something to break. What if I’m not able to sit down and publish a story when something exciting happens? Not only am I relying on something happening, but I’m relying that I’m in the house with my mac when it does!
Hopefully once I get confirmation, I’ll be able to crack on. I’m quite pleased with the Story I just made on the Sonisphere cancellation. Go check it out if you have five minutes!
For the second part of my AOM module this year, I need to create an indvidual project. The brief for this is so wide though that I have really struggled in nailing down a specific idea and even though I have now decided on a specific platform for my project, the idea itself is still a bit vague.
We could have created anything on this project from an audio slideshow, set of podcasts, or we could have quite simply created a blog project, however, I felt that I needed to do something different. I always try and focus my work around blogs and things that I’m familiar with, but this project is different. I’ve decided to delve into the world of Storify.
Storify is a site where you can ‘create social stories’. In doing this, you can search for a subject matter, topic or person on their ‘storypad’ and compile tweets from anyone around the world, Facebook updates from anyone, and even updates on sites such as YouTube, Flickr and Instagram.
Although I don’t have a definitive story that I am going to Storify yet, I have decided to have a play about on the site. Over this weekend and the beginning of next week I will be tracking the updates that relate to Sport Relief as it is taking place this weekend. I will try to include updates from ‘normal’ people, as well as the celebrities that are getting involved to help raise money for comic relief.
I did a quick survey with 20 people as to whether an incentive would be necessary for people to write these mini reviews. I asked a range of people from the age of 20-50.
The results that I got where that out of everyone asked 20% would be willing to write a quick snappy review up to 50 words long without the incentive, however, they did indicate that they probably wouldn’t do it every time if there wasn’t a reward. The other 80% said they would need some sort of reward for writing their review. When told about the incentive that would be offered for writing the small review, the 16 who said they needed one said they would be willing to compile a short review of most restaurants they go to.
The age range of people who said that they would need an incentive was lower than that of the people who said they wouldn’t need one. The four who said they didn’t need one were between 35-50 whereas the 16 who said they needed one were aged between 20-34.
So, my lecturer raised a very good point when I went for my tutorial last week. I thought the idea of the restaurant review app for Facebook would be good for people like me, who like sharing their foodie experiences and would quite willingly write a quick, snappy review after dining, Jim pointed out that not many people would be willing to do that if there wasn’t an incentive their.
This got me thinking about what it could be. I started by thinking it could be something like a Nando’s loyalty card, where, when you visit and purchase a meal you get a stamp. Once you have a certain number of stamps, you can get free things with your meal, such as 1/4 of chicken. Because people aren’t going to be able to have a physical loyalty card with the Facebook app being on the internet, I thought there could be some sort of virtual loyalty card online (this would be kind of like the post counter on WordPress that spurs you on to write more).
The way I think this will work is for every review you post, as long as it is over 50 words, you will get a virtual ‘stamp’ which will amount to £2 each. Once you have wrote five reviews you will be able to redeem a £10 printable voucher to use at a restaurant of your choice (as long as they are registered with Toptable and reviews can be written for them). People can also save their stamps so once they have written their first five reviews, they will be able to redeem their voucher for any amount over £10. For example, after seven reviews have been written, if the person writing would like to redeem their voucher for £14, they can do so.
Hopefully, because restaurants will be getting more business from the reviews people write about them, as long as they are positive, they will get more customers so they will allow my application to have these vouchers.